custom signage, flyers, & swag
Mary Anne Carter has worked with several retail operations as both a creative strategist and designer. She specializes in the development of a sub-brand, which diagnoses the shortcomings of the established brand and introduces a new visual style or message that maintains the existing brand while expanding its potential.
Case Study: Stockbox
Stockbox is a small neighborhood grocer that aspired to cultivate a brand that spoke to a wide range of shoppers across several demographics and income brackets. Their existing branding delivered a clear message that they were a convenient stop for fresh food, but positioned them as a boutique in a neighborhood that needed an affordable place to purchase grocery staples- fresh or otherwise. Mary Anne repositioned their brand to include values that are intersectional across many demographics: community pride, warmth, celebration, and the desire to get the best bang for your buck.