from poster design to party planning
In line with Mary Anne Carter's affinity for creating work that is experiential, electrifying, and boredom-proof, is her ability to throw an absolute rager. From private parties to art events to all ages festivals, she expertly curates experiences that bewitch the guest and reward the host without losing track of the event's purpose, goals, or bottom line.
Case Study: Second Use Handmade Market Series
When Mary Anne Carter joined Second Use as their Outreach Coordinator in the Fall of 2013, the architectural salvage yard had recently moved into a new space in SODO after being a fixture in the South Park Community for nearly two decades.
The employee-owned operation cultivates community in nearly every aspect of their business and were in need of a means to a) engage their new neighborhood and b) reach out to potential customers that weren't the obvious contractor/homeowner demographic.
In an age where Seattle's rapid growth has greatly upset the balance of the art community, creating a space where artists could sell their work at a very low fee and provide shoppers with the opportunity to support local businesses seemed like an ideal way to accomplish both.
Mary Anne's intuition was correct. In the three years since the original Handmade Market, demand has warranted the addition of two additional markets for a total of three. Each event attract 2,500+ guests, 100 applicants, and hundreds of thousands of public impressions through earned media including The Seattle Times, Natural Awakenings, and The Seattle Met.
Mary Anne now has the help of partner Oleana Perry for event logistics, but continues to have her hand in nearly every faction of the event: poster design and distribution, web design and content creation, vendor communications, marketing and advertising, wayfinding and signage, and the dirty work (like vacuuming the space after 2,500 people shuffle through).
More information about the market can be found on the event website (built, maintained, and conceptualized by your girl Mary Anne Carter) at: www.seconduseevents.com
Case Study: The Butt Show
In August of 2015, Mary Anne Carter sought to host an art show that highlighted the subject we cherish the most: the butt. She, alongside co-host Sarah Galvin, put out a call for art that celebrated the ass. Dozens of artists, many of them well established within the art community, submitted their work and were featured in the one night only show. The two hour event saw over 200 guests, catching the attention of The Stranger... and Mary Anne's landlord.
Case Study: The Least Boring Poetry Event of The Year
Riffing on the notion that poetry is a gay snoozefest penned by withering white dudes bemoaning dead girls and nature, Mary Anne Carter hosted "The Least Boring Poetry Event of The Year" at The Factory gallery. Poets from New York and Seattle equipped to destroy any preconceived notions about poetry read to a backdrop of Mary Anne's hand screen printed broadsides that did the same. City Arts and The Stranger named it a not-to-be-missed event, and the people of Seattle abided. It was not only the largest reading to be hosted in that space, but the first to become an annual event. Details on the LBPEY 2 forthcoming.
Case Study: Second Use Fall Fest
For 10 years, Second Use slung burgers and offered family-friendly games and entertainment at their annual Fall Fest. By the time Mary Anne became involved, the event had been on hiatus for two years. Somewhere within its 10 year legacy, it had lost its luster and become a strain on store operations. Several years later, on the horizon of their 20th anniversary and their first year in a new location, murmurs of Fall Fest began again.
Mary Anne dove in with a mission to make Fall Fest not only new, but improved. She cut the frills that weren't central to the event's mission (pony rides, a complicated menu, factory made prizes and decor) and focused on the elements that reflect why Second Use is worth celebrating: for being pioneers of reuse, for inspiring creativity, for cultivating community, and for raising $2 million for Habitat for Humanity.
She put together a program that doubled down on the needs of the store (an Art & Design Competition that centered around using material that wasn't selling fast enough, a beer garden that donated the proceeds to Habitat for Humanity, and a screenprint-your-own-shirt booth that was free but ensured everyone walked away with a Second Use logo on a shirt they provided) as well as the desires of the customer. There was still free food- vegetarian and regular hot dogs- with unlimited, creative toppings. This was faster, less expensive, and more fun than the menu of yesteryear. Patrons agreed... and consumed 1,200 of them in 6 hours.
The revamped event maintained the best elements of it's past iteration- all ages games built from salvage, a storewide sale, and an opportunity for our entire staff to interface with our community of customers- but drew about four times the crowd and generated our greatest sales day to date.
The annual tradition has been restored and will continue to evolve to best match the needs of Second Use and the community.